In recent years, the competition in the smartphone market among competing manufacturers of mobile devices has escalated to the limit. Therefore, it is surprising that right now top managers of Amazon have made the decision to enter this market with their product.
According to the well-known analytical company Bloomberg, currently Amazon, in close cooperation with the mobile phone manufacturer Foxconn International Holding Ltd. from China, is working on a smartphone under its own brand name.
The new joint development is expected to compete with iPhones and Android mobile devices. The branded smartphone will be closely integrated with the company's online store, like previous devices. Accordingly, the company's specialists expect an increase in income from sales of e-books, music, films and other informational content.
The company is reportedly ready to buy out a number of patents for wireless data transmission rights. Thus, Amazon plans to further defend against unexpected lawsuits from powerful competitors. In addressing the issue of expanding its patent portfolio, Amazon is banking on Matt Gordon, ex-director of Intellectual Ventures Management LLC, who has joined the company.
Most likely, the smartphone will be controlled by the Android operating system, which was already used to create the Kindle Fire tablet. A new product from Amazon, according to Citigroup Inc. may hit the market in November this year, although Amazon has not yet commented on the information.
