Remember October 4th, 2011, when California-based Apple introduced the long-awaited iPhone 4S to the world. Senior Vice President of Marketing Phil Schiller onstage, after 5 minutes of discussing the changes to the new iPod line, uttered the words everyone was waiting for, "And so on, the new iPhone."
And now the world of it-technologies was disappointed. The feeling grew stronger by the minute as Schiller continued to introduce the familiar iPhone 4S design. Where is the teardrop-shaped iPhone 5 with a large screen and support for LTE networks that we've heard so much about?
Undoubtedly, the iPhone 4S will remain a hit product for Apple. But the residue remained, and the bitter experience of the previous release cooled consumer interest in the release of the "new" iPhone 5 this year. Now is the time to cheer up the target audience of passionate iPhone enthusiasts. In fact, there are several reasons why the next smartphone from Apple should be expected with awe …
The iPhone 4S really didn't come as a big surprise. Over the past few years, the model has simply improved and nothing more.
So why did the Apple team do this? This may be due to contractual obligations. The average customer of a company could get a subsidized mobile phone every two years. That is: it is easier to sell a handset with a two-year contract, since the client will be sure that the device will not become completely obsolete within 12 months. In addition, the decision may be related to Moore's Law, which states that the number of transistors on an integrated circuit doubles every two years. How can the California giant update its iPhone substantially every year if the technology is only updated every two?
All this can be discussed for a long time and tediously, but the picture is obvious. And if Apple engineers continue to work on the "No.1" smartphone in the world, then this year's model should become a unique improved i "masterpiece".
And so is the proof
Last year, we never got any physical evidence to support the iPhone 5 theory. The information leaks concerned minor changes. Actually, nothing special. All of this was very similar to the iPhone 4.
This year, the opposite is true. There is plenty of evidence online that the iPhone 5 will look slightly different than the current model. This is a 4-inch display of new items, engineering samples, diagrams and simply "balvanki". Let's not forget the two-tone back panels that have appeared out of nowhere.
Various sources are spreading the information, but they all point to a similar design - a new 4-inch iPhone with an aluminum back panel and glass inserts. In all likelihood, this is very similar to a real prototype. Plus, it's also proof that Apple engineers are really working on a new design for their next smartphone.
Competitive pressure
To say that Apple is under strong competitive pressure in anticipation of the release of a brand new product is to say nothing. This phone will be the first smartphone of the company, after the departure of the ideological mastermind and just a wonderful person Steve Jobs. And although he believed that he played a large role in the development of this product, his absence is clearly reflected. Do you think Apple can release a "masterpiece" without its genius?
Keep in mind that Apple sold 37 million iPhone 4S within the quarter after officially launching sales. The bar is even higher this time around, with Apple plans to ship over 40 million phones during the 2012 holiday season, which means the company must convince 40 million people that its new iPhone is indeed better than the latest products from its nearest competitors, which, by the way., tried their best this time.
Samsung unveiled its flagship Galaxy S III back in March this year. Its sales are believed to have reached the 10 million mark. Competitors are breathing down the neck. The Android 4.1 Jelly Bean platform, which has received rave reviews from consumers, and the anticipation of the new Windows Phone 8 release this fall, confirms the urgent need for Apple not to lose face and enter the market with a brand new iPhone 5.
Conclusion
All of the above is a good argument confirming why Cupertinos should expect a massive update to the next line of smartphones.
The iPhone is the perfect child of Apple. This is a real bestseller among other products, which brings the company the main profit. And even if in past years it sold very well, the deplorable experience of well-known companies Nokia and RIM showed that everything can change in the blink of an eye. The market situation is tense to the limit, the smartphone market is fiercely competitive. Apple engineers don't just want to make their next iPhone the hit of 2012, they just have to do their best to make it happen. The product that Tim Cook's team will present to the public in October this year will set the tone and predict the company's immediate future.
