Apple published its financial report for the second quarter of 2012 - the results were mixed: financial achievements were below the expectations of market analysts, but above the forecasts of the company's management. What caused this discrepancy between the desired and the real?
Without a doubt, Apple's financial results are of concern to many - from the average iPad user to the company's CEO Tim Cook. Every time the public hears about Apple's profits, it immediately becomes a hot topic of discussion. Of course, the third quarter of 2012 was no exception - a stage in Apple's history, which, in principle, can be characterized in two ways: a lull in the mobile phone market and a breakthrough in the laptop segment. Rumors about the iPhone 5 and the discussion of the Retina display in the MacBook Pro are by far the most talked about IT topics.
So let's analyze Apple's financial statements for the second quarter of 2012 (it ended on June 30, 2012). For the sake of completeness, we will compare it to the financial results of the second quarter of 2011.
- Apple's revenue was $ 35 billion (2011 - $ 28.6 billion)
- Net income is $ 8.8 billion ($ 9.32 per share) - in 2011 it was $ 7.3 billion ($ 7.7 per share)
- The company's gross profit increased to 42% compared to 41.7% in the third quarter of last year
- 62% of quarterly revenue came from international sales
Excellent results of strong profit growth, even demonstrates a comparison with the indicators of the first quarter of 2012 - $ 34 billion in revenue at a share price of $ 8.67.
The sales figures for Apple devices were also released. The list shows the sales results in the second quarter of 2012, and the increase in relation to the second quarter of 2011.
- 26 million iPhones sold (28% sales growth)
- 17 million iPads sold (up 84%)
- 4 million Macs sold (up only 2%)
- 6 million iPods sold (10% reduction)
- And AppleTV sold 1.3 million (up 173%)
Here's what Tim Cook said:
Most likely we are talking about the iPad Mini, iPod Touch and iPod Nano of the new generation and iPhone 5.
It is also worth paying attention to other information that was released together with the financial results of the second quarter of 2012:
- Apple Store operates in 155 countries
- There are 650,000 apps in the Apple Store today, and 225,000 apps exclusively for iPad
- iPad is sold in 97 countries
- iPhone is supported by 200 carriers in 100 countries
- Contributions to Apple developers exceeded $ 5.5 million
- ICloud service has 150,000,000 users
- Apple stores were visited by 80,300,000 people, or 17,000 people a week
- 9 more Apple stores opened in the third quarter of 2012
- The total number of Apple stores - 372
- 122 Apple stores outside the US
- The release of iOS 6 is scheduled for fall
- iTunes has 20,000,000 songs
- ITunes U Downloads - Over 14,000,000
- 12 More Countries Got iTunes Support
- iTunes earned about $ 1.8 million
- OS Mountain Lion X scheduled for July 25
- Company cash $ 117.2 billion
Later, Tim Cook and Peter Oppenheimer began to answer questions from journalists. Media representatives were interested in the question about AppleTV, and this is what Tim Cook said about this:
Also, journalists noted a decline in sales of iPhone 4S, a possible reason for calling the excitement associated with the imminent release of iPhone 5. And again Tim Cook clarified this issue.
The release of the iPhone 5 is what many are waiting for. I cannot force people to discuss the release of our new smartphone, much less forbid them to gossip about it. I believe that it is the right of every person to choose what he likes, and if everyone is only talking about the iPhone 5, then this means that we are creating the right product.
It is worth noting that many analysts also cite the imminent release of the iPad Mini as the main reason holding back the pace of sales of Apple devices - the price of the device will be around $ 199- $ 299.
