As you've no doubt heard and seen, Samsung challenged Apple's dominance in the smartphone market with the recent official unveiling of the third-generation Galaxy S smartphone at its London launch (Samsung Mobile Unpacked 2012). Considering the advanced specifications and many software enhancements, it could be assumed that Samsung's marketing agents
will proudly display their smartphone in an official ad.
But not so fast. A side-by-side comparison of the iPhone 4S and Galaxy S III commercials shows that Samsung has a lot to learn: their 60-second ad showcases the flagship smartphone at three times less than Apple's.
As we already reported, the Galaxy's target is the iPhone.
Forgetting for a moment the growing similarities between Apple's flamboyant ads and Samsung's exorbitant commercials, the new Galaxy was forgotten, glowing in a 60-second ad for just 10 seconds.
For comparison, in the video Apple iPhone 4S proudly appears as much as 27 seconds, almost three times more often. Despite the fact that Apple's video is a 30-second advertisement, it is half that of Samsung.
Naturally, a detailed review of the Samsung Galaxy III was not included in the plans when creating the video, but nevertheless, potential buyers would certainly like to take a closer look at the new product in advertising.
As for the new Galaxy itself, critics seem to like it, according to some opinions it will give the iPhone a good head start for its money - at least until the 6th generation of the iPhone is released this year.
Taking an example from Apple, the South Korean conglomerate modernized the hardware of the smartphone, supplementing it with a host of software enhancements.
Speaking of specs, the Galaxy S III has a 1.4GHz dual-core Exynos processor, a 4.8-inch HD Super AMOLED screen with an enviable 1280 x 720 pixel resolution, an 8MP rear and 1.9MP front cameras.
The features of the software are much more interesting.
For example, the phone monitors your eyes to determine when you need it, and displays a pop-up player window, allowing you to watch a movie while doing other tasks.
The smartphone also received a repeating Siri - S-Voice, which can recognize faces in photos you choose for automatic posting on social networks, has a broadcast-like function of transmitting information to an HD TV using an AllShare Cast device, similar to the Apple TV setup window …
So … Yes, Samsung ads tend to evoke emotion.
But in my opinion, the company should consider hiring another ad agency because the video described above spits on the basic rule of advertising - the product is red in the face.
