
Not so long ago, a new promo video for the iPhone 4S smartphone was released. It has long been no secret that Apple invites many famous personalities to promote its Siri videos and ads. This time, a famous filmmaker, producer and winner of many prestigious awards was invited to advertise Siri,
such as the "Palme d'Or" at the Cannes Film Festival - Martin Scorsese, on account of which such films "The Departed" and "Taxi Driver".

In the video itself, Martin is driving a New York taxi, holding his iPhone 4S in his hands and planning his day with the help of an excellent assistant from Apple, wondering if he has a busy day today, asks Siri where there are traffic jams that are common in New York.
Siri also tells Martin where his friend Rick is now.
The director speaks to Siri like a human, which is not surprising given her capabilities.
www.youtube.com/watch?v=Ncv7VLkAAvA&feature=player_embedded
For its PR campaigns, Apple often involves famous people in its promo videos, among whom actors John Malkovich, Samuel L. Jackson and Zoey Claire Deschanel have already starred in Siri ads.