What is Apple advertising this time? After a lengthy series of commercials about Siri and iPhone 4S, which were attended by movie stars, Apple decided to give a little attention to Mac computers, which only got into ads at presentations.
In total, there are three videos in this advertising campaign.
The hero of all the videos, one guy named Genius Bar, is the "genius" of Apple. The guy who works at Apple knows all about technology and specifically Mac computers, who does not take off his blue T-shirt and Apple badge even when he sleeps, helps people cope with problems using a Mac. The ad shows Mac owners who can't make sense of the device.
The genius explains the advantages of Apple products to the guy who bought a “kind of Mac”. The ads also remind you that the Mac is designed to do and make creative work easier and faster and easier to get things done. The videos are very beautiful and easy to remember, made in such a way that each viewer decides for himself what is the point.
The videos are available for viewing on US channels and on the official Apple YouTube channel.