Moo, which prints business cards for every taste, has decided to stand out and launch business cards with NFC chips. On September 27, Moo announced on its blog about a secret project it is working on
a small group from her headquarters:
This technology works very simply. Moo will insert a tiny microchip and antenna into your card. When the card is touched to a smartphone (the distance should not exceed 10 cm) supporting NFC technology, the chip will transmit data. What kind of information or instructions the chip will transmit depends on you, because you can program certain actions on the smartphone that will be carried out using the card. It's like being able to load a web page, launch an application, play a video, or simply save contact information automatically without going through the different sub-items of the "Menu" in your smartphone.
For an intelligible explanation of the technology itself, we note that NFC technology is compatible with the infrastructure of contactless cards, which are already used in public transport and payment systems.
Unfortunately, the iPhone 5 does not support NFC technology, so Apple fans are out of luck. Moo focuses on Android smartphones. Moo is not missing the opportunity to emphasize that it will soon release an Android app to update your map.
Recall that the iPhone 5 can be bought in more than 25 countries around the world. Apple promises to expand its sales geography to one hundred countries by the end of 2012.