
Since the death of Steve Jobs, the tech world has not stopped looking for its next favorite. Who in the future will take the place of the brilliant Jobs in the world of advanced computer technology - it is not easy to give an answer. But just after the co-founder and legendary Apple president passed away, the foremost tech community began to question this question.

Steve Jobs's career has been rather strange. No one could have thought that this man would become an icon not only of the information technology world, but also of the business world as a whole, and his life story would become one of the world's bestsellers.
Despite the fact that Jobs's outstanding contribution to the modern world is unparalleled, like his personality, the world community has named several people capable of taking over the baton, voicing the same pros and cons in relation to each of the candidates. Let's try to figure it out.
So:
Jeff Bezos, President, Amazon

Pros: Like Jobs, he is the founder and CEO of Amazon. Bezos is charismatic, disposed to himself, very attentive to details. Like Jobs, he runs the company with talent and unpredictability.
Cons: Would the public also be interested in the director of an e-book company, as in the business of computers, phones, laptops, and music players?
Mark Zuckerberg, President, Facebook

Pros: Mark started his project in a dorm room, Steve in his garage. Zuckerberg has a sense of purpose, like Jobs, he wants to see the world and understand what the world needs.
Cons: The creator of the network that has changed the lives of millions of people lacks charisma and public speaking skills. He is a generator of ideas, not a public person.
Marissa Mayer, President, Yahoo

Pros: Marissa became the first female programmer at Google, and has led a huge number of people since becoming president of Yahoo. She is the creator of the tech giant's search page and the public face of the company.
Cons: Big changes are coming at Yahoo right now. If Mayer, unlike her two predecessors, cope, her name will go down in history, if not, her reputation will not suffer much, but it will be quite difficult for her to move to the next level.
Elon Musk, serial entrepreneur

Pros: Musk grew up in South Africa and lived there until he was 17, when he decided to leave home without parental permission. he didn't like the prospect of serving in the local army. However, his conquest of this world began even before he left home: at the age of 12, he sold his first software - a video game called Blastar. Since then, Musk has been involved in such major projects as Zip2 (later bought by AltaVista for $ 300 million), PayPal, Tesla Motors and SpaceX. In general, Musk's experience is simply enormous. According to rumors, the prototype of the protagonist of the film "Iron Man" is exactly Musk.
Cons: Most of the projects Musk has been involved with have not become an integral part of our daily lives, unlike the products that Steve Jobs had a hand in.
Seth Pribach, President, SCVNGR, LevelUp

Pros: Creative founder and main creator of the SCVNGR social game and mobile payment app - LevelUp. At 22, Seth owns two multimillion dollar businesses. Seth is often compared to Jobs, due to his consistency in clothes - Seth constantly wears orange glasses and T-shirts.
Cons: In the startup world, resounding success is often followed by a streak of failure that can lead to total failure. Seth is still at the very beginning of the journey and it is not known whether he will cope with his success in the future.
Jonathan Ive, Senior Vice President, Apple

Pros: After Jobs left, many predicted a place at the helm of Apple for Jonathon Ive, not Tim Cook, because Ive looked in the eyes of many as that keen inventor who constantly brings something really worthwhile and unexpected to his designs.
Cons: To reach Jobs' level, Ive needs to start his own business and realize himself in it. This step looks unlikely, since Quince is 45 and has been with Apple since 1992.
Tim Cook, President, Apple

Pros: Let's just say that Tim has all the prerequisites to become the next Steve Jobs, because he is now the CEO of Apple.
Cons: For the same reason, Tim has all the prerequisites to completely fail, because now Apple is starting to have some really serious rivals that the company may not be able to cope with. In this case, the entire collapse of the company will be associated with Tim.