When Apple lost its CEO Steve Jobs a year ago, everyone expected the corporation to fail. However, these expectations were not met, and quite the opposite - the value of the business has doubled, and new phones are sold like hot cakes. This result has been achieved by changing the management system and the attitude of the management towards potential and current investors.
Former vice president of Apple Avadis "Avie" Tevanian believes that the work of the corporation is an example of producing a large volume of goods in a short period of time. For example, at the beginning of autumn, a new iPhone 5 was presented, which by the end of this year will be sold in 100 countries.
After Jobs's death, there were also fears among industry experts, who feared that competition could undermine the company's viability, although Tim Cook, who gave Apple 13 years, took over the business. Due to fierce competition from giants such as Samsung, Microsoft, Amazon, Google and Nokia, skeptics expected a significant collapse in the capitalization of Cupertinians. But even here expectations were not met. During the year, the value of the company's shares increased by 76 percent, the value of the business amounted to $ 625.1 billion.
According to Michael Asim, a spokesman for the Wharton School of Business, Tim Cook's new leadership is doing a great job, although this has also been questioned. According to analysts, the leadership styles of Cook and Jobs differ significantly, but this does not prevent the leadership from being successful. Cook remained loyal to the management team that made Apple's success in the past. The only unpleasant incident was the departure of Bob Mansfield and the appointment of Dan Riccio, who designed the iPad hardware, to replace him. In compensation, Cook offered money and a $ 2 million monthly stake, only to keep him as a consultant at Apple. It worked.
Earlier, the current Apple chief traveled to China and expressed his opinion in support of higher wages and better working conditions for workers at Foxconn, where Apple devices are assembled.
And in the spring of this year, for the first time since 1995, the company began to pay dividends.
Another difference in Cook's approach to leadership is that he does not talk about new devices himself, as Jobs did, but delegates this responsibility to his colleagues. For example, when the iPhone 5 presentation took place, the head's speech lasted only 11 minutes, and after that Scott Forstal, who is the senior vice president of iOS Software, Jony Ive, who is the chief designer, and Phil Schiller, the senior vice president of product marketing.
But nevertheless, Cook knows how to admit mistakes, and fully took responsibility for errors in Apple Maps and apologized to users. And even offered a replacement in the form of competitors' products.
However, with his style of leadership, Cook is still implementing the developments that were made during Jobs' lifetime. After his death, not a single new product was created yet. Previously, Apple had an advantage due to the fact that completely new types of products were developed (iPad, iPod). Now it is not entirely clear how exactly the company will be able to create competition. Perhaps this new industry will be television, because representatives of the corporation are conducting the necessary negotiations with cable TV operators, but not a single agreement has been signed yet.