2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
In September, the mobile market was simultaneously replenished with two flagship devices from Apple. The older model iPhone 5s and the more affordable iPhone 5c have become a kind of division of the smartphone lineup. According to analysts, the consequence of this decision will be an increase in the number of annual updates.
Morgan Stanley's Katie Huberty, in a policy brief to investors, called the iPhone dividing "thoughtful." Surprisingly, this happened immediately after her conversation with Tim Cook and Apple CFO Peter Oppenheimer. Huberty believes the company is targeting multiple devices annually, such as the launch of the iPad 3 and 4 in 2012.
There is nothing strange in this, because recently Apple's strategy has changed markedly. Traditional Fall iPad and iPhone Eventscaused a significant stir, while Apple's music players received absolutely no noticeable updates this year. The analyst also noted the likely growth in production and profits in the service sector, citing the great potential for bringing together some 600 million “high-end” customers with credit card binding and the introduction of technologies such as Touch ID fingerprint sensor.
According to Huberty, the system could become an inexhaustible source of income. Moreover, most of the existing Apple servicesoffered free of charge or at relatively low cost. For example, iTunes Match, where a user stores his music collection, being able to download or stream it to any device, costs only $ 25 per year. Many experts believe that the company is in the early stages of developing a new mobile payment system related to Touch ID and Bluetooth, which, if successful, could become Apple's main source of income, thanks to the huge number of iOS devices.
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Morgan Stanley Bank analysts note that demand for iPhone 6 and iPhone 6 Plus remains high. The Apple Watch is also doing well - user interest in Apple smartwatches has already surpassed that of the first iPhone.According to MS analyst Katy Huberty, by the end of June Apple will sell 53 million iPhone smartphones
New York-based brokerage Cantor Fitzgerald raised its target price for Apple shares from $ 160 to $ 180. Taking into account the current circulation of shares, this gives a capitalization of $ 1.05 trillion. The fact that Apple will become the first trillion-dollar company has been talked about since the beginning of the year, and only Cantor Fitzgerald gave a reasoned forecast
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