2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
Probably, more than once you have noticed that brands of some well-known manufacturers appear from time to time in certain films or music videos. This is Product placement.
It is this technique, most likely, that the Finnish corporation Nokia uses. At least, this is exactly the conclusion that can be made after watching the video clip for the song Live It Up by the famous Jennifer Lopez and PitBull.
At the very beginning of the clip, the Nokia Lumia 920 is on the screen for a few seconds. The number of views of the video is rapidly approaching the million mark, which creates a very good advertisement for Nokia, especially since the same smartphone was previously featured in the TV series "Resident of Lies" starring Don Cheadle.
By the way, this technique is used not only by the Finnish company. For example, the latest James Bond movie, 007: Skyfall Coordinates, featured a Sony Xperia T.
If you are a fan of J. Lo, PitBull or Nokia Lumia 920, you can watch the new music video of the duo right now.
Canadian astronaut filmed a clip in orbit using an iPad.
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World's first clip shot with iPhone 5.
World's first stop-motion clip shot using Instagram.
The best iPhone music videos of 2011.
Product placement, as a method of hidden advertising, is very popular among manufacturers of mobile devices - indeed, it is much more effective, from a marketing point of view, to unobtrusively put a branded gadget in the hands of a star than to enumerate its technical characteristics in a voiceover
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