2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
Italian IT experts Andrea Stropp and Carlo de Micheli, specializing in social networks, analyzed spam pages in FaceBook. The results of the study, according to which not clean on hand optimizers earn an average of $ 200 million per year, published by The Telegraph.
The calculation formula was quite simple - the experts calculated the average cost of an ad post per page and multiplied it by the average annual number of posts. The pages under study were those that had a large number of subscribers and provoke users to deliberately useless actions, for example, “Follow the link and get an iPad as a gift”. The cost of posting on such pages depends on the number of subscribers - an audience of 30 thousand users brings spammers from $ 13 per posting, 100 thousand subscribers - $ 58 per post. Experts estimate that the pages they analyzed post about 18,000 advertisements daily.
However, not only FaceBookis a "hotbed" of spam, in particular, experts drew attention to the main competitor of the social network "number one" - Twitter. The business selling popular accounts was estimated at $ 40-360 million, and at least 20 specialized services are engaged in it. The cost of an account with a thousand subscribers hovers around $ 15-20.
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