2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
In anticipation of Apple 's financial report on the results of the fourth fiscal quarter, analyst company Localytics has published its own forecasts and estimates regarding the current and future market situation.
On Monday, Localytics experts published their independent research reports, according to which the iPhone 5 is still the leader among Apple smartphones, with a share of about 40%. However, this is the result of almost a year of successful promotion on the market, while newcomers are already showing excellent results, just a month after the presentation. Specific figures: 3.8% for the iPhone 5s and 1.7% for the iPhone 5c.
The highest rates were in Japan, where almost 10% of all new iPhone activations in the last month were 5s / 5c. The United States ranks second with 6.4%, while, as of September 26, the share of iPhone 5s / 5caccounted for hardly 2% of all Apple smartphones sold. On the other hand, in just the first weekend since the start of sales, the number of activated new models increased from zero to 1.4% of the total mass of millions of units.
Not so unambiguous and with the ratio between the flagship and budget models, more precisely, it all depends on the specific sales region. For example, in Germany the share of iPhone 5s is 87%, and 5c - only 13% of all new products sold. In the US, everything is completely different and the ratio is set at 67:33 for the iPhone 5s / 5c, respectively.
Such data was obtained by the analytical company Localytics based on the analysis of sales of almost 40 million devices and continuous monitoring of the implementation of all models of the apple smartphone for the period from September 20 to October 25.
See also:
- Analysts have calculated the number of iPhones sold in the last quarter.
- 15,000 official iPhone 5s and iPhone 5c were sold in Russia over the past weekend.
- Low demand for the iPhone 5c forced Apple to cut shipments.
- Apple is raising prices for iPhone 5s and iPhone 5c without giving a reason.
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