2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
Cold-blooded outwardly, in fact, Tim Cook has a furious spirit, which sometimes breaks out. The Apple chief didn’t regret the loud and hard-hitting epithets when, in an interview with CNBC, he was asked to comment on Yukari Iwatani Kane's new book. The writer had the imprudence to declare and even insist that after the death of Steve Jobs, the apple company is doomed to a quick and inevitable failure.
Tim Cook 's anger was sparked by a controversial work called "Haunted Empire: Apple After Steve Jobs" (Phantom Empire: Apple after Steve Jobs). The author of the book, Mr. Kane, has long been famous for such attacks on the company and its current management. According to rumors, he has his own sources inside the corporation, which is closed to all other curious persons, and therefore can deliver rather accurate and sensitive blows. The direction of criticism is traditional - along with the death of Jobs, the world lost the last true genius and without him the company cannot produce anything innovative.
Strictly speaking, against the background of all that is written about Apple, such an attack would not have had any noticeable effect, and Tim Cook is clearly used to comparisons with the late Steve. And all the more surprising is the fact that the always balanced top manager allowed himself such a clear deviation from the protocol. If last week only a few knew about Yukari Kane's book, now a work of dubious value has every chance of becoming a bestseller. Indeed, he was criticized by Tim Cook himself!
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The Wall Street Journal last week published excerpts from Yukari Iwatani Kane's upcoming book, Haunted Empire. The book, as the author promises, will invite readers to get to know Apple in the "post- Steve Jobs era ."An excerpt cited by The Wall Street Journal focuses on Tim Cook's management style, the man who keeps Apple firmly at the forefront of innovation
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