2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
I wonder if the actor will be able to repeat the exploits of his character from the trilogy about "Iron Man" and create a small miracle, saving not the planet, but just one company - HTC ? The $ 1 billion in funding for this venture should make the H, T and C acronym as common as Apple or Samsung.
Even if for this it is necessary to ridicule ourselves and present" HTC " as something far from not only the world of digital technologies, but also from common sense at all. An example is set by Robert Downey Jr. himself. - in the first two-minute video of the project, published the other day.
The slogan of the advertising company " HTC: it will be anything you want", and the associative video sequence is based on a combination of "decoding" of the abbreviation in the most illogical variants. And, we must pay tribute to the skill of Downey and the directors of the video, it looks great, creates positive emotions and does not at all expose the brand in a silly way. On the contrary, the willingness to humorously approach the problem of choosing a new path of development, for which this grandiose advertising campaign has actually been launched, plays into the hands of HTC. And let the path be long and thorny, but in the end " HTC " will definitely take root in the subconscious of users - this is what a team with a star leader is working on.
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