2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
IPhone owners buy new device models more often than iPad owners. Such data are presented in the report of the research company Consumer Intelligence Research Partners (CIRP). New iPhones are bought on average once every two years. However, this rule does not apply to owners of other Apple devices.
The CIRP report displays the results of a survey of more than 2,000 American Apple device users who bought an iPhone, iPad or Mac in 2013. The survey found that almost half of iPad owners will be able to live without their device for a week or two before replacing it with a new one after the gadget is broken, lost or stolen. Also, iPad owners are twice as likely to give an old tablet model to friends or acquaintances. Mac owners buy a new one every 2-4 years.
This so-called "replacement rate" could affect future sales of Apple devices, and not in the best way, reducing them, especially as the tablet market becomes saturated. In this case, consumers will not be updating their iPads for a longer period of time. Accordingly, new tablet owners are more likely to get the old model than buy a new one. Now Apple is the main supplier of tablets in the world with a market share of 36% - this data was presented in a report from research company Gartner.
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