2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
According to the Gizmodo blog, in February 2014, Arem Duplessis, former chief illustrator for The New York Times Magazine, will take over as Creative Director in Apple's advertising department.
It's worth noting that Duplessis has held his previous position for the past ten years.
Sam Erem Duplessis, communicating with the media, admitted that the experience of The the New York Times Magazine - the most rewarding experience of his life. He noted that in his previous job, he worked with the smartest people on the planet. Nevertheless, he admitted that he wants to open a new page in his life and move on.
Earlier, in September 2013, there were rumors that the Cupertino-based giant was planning to significantly expand its marketing staff. And this is against the background of the “consolidation” of creatives and designers, which the company has been carrying out over the past few years. It seems that Apple has decided, in this aspect, to change its mind to the diametrically opposite.
Once the entire advertising department is taken over by Erem Duplessis, the division, as well as Apple's advertising style, will undoubtedly face significant changes.
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Yesterday, June 15, journalists from The New York Times published an interesting article entitled " Tim Cook : Building Your Own Apple", in which they paid attention to the leadership style of the new head of Apple . In particular, his role in the promotion and development of the company's products, attempts to increase the value of the Apple brand and a "quiet" approach to design were touched upon
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