2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
A retail outlet of a new type, hitherto unfamiliar to users of the Moscow metro, opened the day before. Several large plastic billboards, decorated in pink and hung along the columns of the Vystavochnaya station - that's the whole store, in fact.
It is not for nothing that it is "virtual", there are no sellers or goods in the usual sense here, only photographs of the latter, provided with QR codes - they decorate the shields. We approach a stand with products of the corresponding category, select a specific copy, scan the code - voila.
It's easy to figure out the algorithm, and young metro passengers do it on the go, without reading the instructions. The Komsomolskaya Pravda correspondent conducts his purchasing session - after scanning, for example, the refrigerator code, a link from the Mediamarkt company website is displayed on the smartphone screen. By the way, the transition to it takes place in a matter of moments, since the free Wi-Fi zone specially equipped for the opening of the store works perfectly. Further, everything is simple - you are offered to pay for the selected product by credit card, pick it up at the point of issue, you can order home delivery. But the correspondent's kitchen already has a refrigerator and the deal is canceled - it's time to study other aspects of the store's work.
For example, owners of "babushkophones" without a camera and the ability to work with QR codes are invited to use SMS - they will call back and help with settling the details. And the owners of advanced gadgets with NFC technology support, on the contrary, make orders much easier. If you believe the advertising on the stand, it is worth bringing the device to the desired picture at a distance of 10 cm, and it will start making a purchase itself. True, fans of fashionable iPhones will have to feel somewhat disadvantaged - Apple is in no hurry to add a similar service to its devices.
And about. deputy. The Mayor of the Moscow Government, Maxim Liksutov, considers the appearance of such a store as the first step towards transforming the Moscow metro into a new format system. Stop just transporting people here and there, it's time to offer them something new, the ability to use modern technology. If similar virtual stores work and even flourish in Seoul, then why should not Muscovites master the innovation? Discounts for the difference in mentality and financial solvency of the inhabitants of the two megalopolises, as usual, are not made with such comparisons.
- Magic Cube is a visual laser keyboard for iPhone and iPad.
- AIREAL - an innovative development from Disney Research - physical feedback from virtual reality.
- AquaTop Display - touch screen … on the water! (video).
- The Pure iPhone app helps you find a partner for no-obligation sex.
- How much money Apple makes on each product (diagram).
This year, new Apple gadgets are of increased interest not only to the IT public. Tim Cook invited fashion bloggers and fashion journalists to the Apple Watch presentation . What do those who know about fashion and everything about the “right” watch think about the “smart watch” from Cupertino?Fashi
The published statistics of the Internet provider in the Moscow metro indicate that subway users most often go online from iPhone and iPad .According to Ilya Grabovsky, a representative of MaximaTelecom, over a million passengers use free Wi-Fi on the Moscow metro every day, with 52% to 54% of them being iGadget owners
And about. Deputy Mayor of Moscow, he is also acting Head of the Moscow Department of Transport and Development of Road and Transport Infrastructure - Maxim Liksutov, delighted Muscovites. According to the official, by the middle of next year, absolutely all trains in the Moscow metro will become a zone with Wi-Fi, and free of charge
Not so long ago, a rumor slipped into the network about the likely intention of Apple to open the first Russian retail store. The basis for this conclusion was the vacancy of a sales assistant opened on the company's official website. However, partners, as well as the market as a whole, call this a very common practice of working with other stores, and not preparing for the launch of a new retail outlet of their own
Gentlemen, it has happened, the iTunes Store - Apple's online online store that distributes audio and video media content, is finally coming to Russia! As it became known, this evening, on December 4, a meeting will be held in Moscow dedicated to this event