Virtual Store In The Moscow Metro - First Impressions

Video: Virtual Store In The Moscow Metro - First Impressions

2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36

A retail outlet of a new type, hitherto unfamiliar to users of the Moscow metro, opened the day before. Several large plastic billboards, decorated in pink and hung along the columns of the Vystavochnaya station - that's the whole store, in fact.

It is not for nothing that it is "virtual", there are no sellers or goods in the usual sense here, only photographs of the latter, provided with QR codes - they decorate the shields. We approach a stand with products of the corresponding category, select a specific copy, scan the code - voila.

It's easy to figure out the algorithm, and young metro passengers do it on the go, without reading the instructions. The Komsomolskaya Pravda correspondent conducts his purchasing session - after scanning, for example, the refrigerator code, a link from the Mediamarkt company website is displayed on the smartphone screen. By the way, the transition to it takes place in a matter of moments, since the free Wi-Fi zone specially equipped for the opening of the store works perfectly. Further, everything is simple - you are offered to pay for the selected product by credit card, pick it up at the point of issue, you can order home delivery. But the correspondent's kitchen already has a refrigerator and the deal is canceled - it's time to study other aspects of the store's work.

For example, owners of "babushkophones" without a camera and the ability to work with QR codes are invited to use SMS - they will call back and help with settling the details. And the owners of advanced gadgets with NFC technology support, on the contrary, make orders much easier. If you believe the advertising on the stand, it is worth bringing the device to the desired picture at a distance of 10 cm, and it will start making a purchase itself. True, fans of fashionable iPhones will have to feel somewhat disadvantaged - Apple is in no hurry to add a similar service to its devices.

And about. deputy. The Mayor of the Moscow Government, Maxim Liksutov, considers the appearance of such a store as the first step towards transforming the Moscow metro into a new format system. Stop just transporting people here and there, it's time to offer them something new, the ability to use modern technology. If similar virtual stores work and even flourish in Seoul, then why should not Muscovites master the innovation? Discounts for the difference in mentality and financial solvency of the inhabitants of the two megalopolises, as usual, are not made with such comparisons.

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