2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-05-24 11:09
Nokia's vice president , Brian Biniak, is convinced that Microsoft 's sluggishness is responsible for the poor sales of their Lumia devices. Thus, the Finnish company believes that it is making every effort on its part, and Microsoft, in turn, does not release worthy competitive applications for the Windows Phone platform.
The American edition of IBT recently published an interview with Nokia top manager Brian Biniak. He is confident that the low sales of their Lumia smartphones are due to the slowness of Microsoft, the platform from which their device uses. And, if there were more applications for Windows Phone, then Lumia would enjoy undoubtedly the best demand in the smartphone market. Therefore, the top manager advises them to change their approach to work. During the first quarter of this year, Nokia delivered 7.4 million Lumia devices to the global market. In comparison with a similar period in 2012, this is almost twice as much, but still far from competitors. By comparison, market leaders Samsung and Apple, for the II quarter, according to IDC, managed to sell 72.4 million and 31.2 million units, respectively.
In the two years since the release of the Lumia 800 (the first smartphone in the Lumia line), the Finnish company has delivered 27.3 million devices of this series to the market, which is less than the American Apple company for this quarter, and 2.5 times less than the Korean company Samsung, which is confidently holding its leading position. Nokia, ditching its own Symbian platform, began partnering with Microsoft in 2011 using their Windows Phone OS. Prior to that, Nokia had been the world leader in mobile phone sales for 14 years, but in the first quarter of 2012, it was overtaken by Samsung … The Finnish company is also upset by the fact that in addition to smartphones, consumer demand is falling for ordinary mobile phones. So, in the first quarter of 2012, Nokia sold 73.5 million of these mobile devices, and this year - only 53.7 million.
Biniak believes that Microsoft should do with its operating system what it did with the Xbox, a very popular game console. Then Microsoft entered the market after the reputable Nintendo and Sony, successfully surpassing them with exclusive games for its console. In his interview, Brian Biniak emphasized that it is not only the uniqueness of applications that is important, but also their quality and superiority over competitors' applications. He also believes that Microsoftis so busy with desktop operating systems with long update cycles that it is unable to pay enough attention to mobile technologies. But the market of mobile devices is characterized by a rapid pace of development, to which you need to manage to adapt, which is successfully done by Nokia, which just last year released 10 models of smartphones. Therefore, despite partnering with Microsoft, Biniak is confident that their approaches to work are fundamentally different.
To date, the Windows Phone Store catalog has 165,000 applications. But this is extremely small compared to the main competitors. Thus, in the App Store from Apple catalog consists of about 900 thousand, and the Google Play boasts approximately one million applications. But Biniak is convinced that it is not quantity that plays a major role, but quality. Precisely because of the lack of interesting and high-quality applications for Windows Phone, consumers of the smartphone market do not want to switch to the Microsoft platform, as a result of which Nokia is rapidly losing sales.
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