7 Things Steve Jobs Wouldn't Do - And Already Did Tim Cook

2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36

Recently Apple CEO Tim Cook received the prestigious Visibility Award from Human Rights. This is yet another proof that in just four years under the new CEO, the Yabloko company has changed, and has changed quite a lot.

Of course, this is not about changing Apple's business model - Cupertinos, in general, make money in the same way as they did under Steve Jobs. We are not talking about a new look at the product portfolio (although it is difficult to imagine that Steve Jobs would have given the go-ahead for an Apple Watch or iPad Pro). We are talking about Apple's public position - in other words, about how Cupertinos behave “in public”.

Coming out

In October 2014, Tim Cook made a “come-out” - publicly admitted that he is a person with a non-traditional sexual orientation. Before that, of course, everyone “heard something about it” - but it's one thing when it's rumors, and quite another when a person talks about it openly. Cook secured his coming out by participating in the LGBT parade.

Before Steve Jobs similar problem (make a confession or not do) probably would not even standing - Apple founder until the last years of his life did not like to discuss his personal life.

Striving for equality

Under Tim Cook, the board of directors of Apple (which includes 8 people) appeared people of a different gender and skin color - two women and one black man. Under Jobs, this could not even be imagined - Steve primarily paid attention to professional qualities that the beautiful half of humanity and African Americans for some reason did not have.

The battle for personal data

In early September, it became known that the US Federal Bureau of Investigation was going to meet with Apple in court. What's the matter? The secret services did not like the fact that the Cupertinians refuse to transfer data from criminals (sellers of weapons, drugs, etc.) - users of iOS 8 in real time, i.e. at the first request of the authorities. Apple's logic is clear - this kind of information can only be transferred after a court decision. As a result, the parties still decided not to sue - but it became clear that Apple stands up for its users, and for their sake is ready to enter into confrontation with the US authorities.

Everything should be fair

Apple actively advocates for equal treatment of minorities (and not only sexual ones), immigration reform, respect for the personal data of Internet users and other "right" things. Tim Cook is sure that the guys from Cupertino can and should influence not only the mobile market.

Responsible business

Cook, more than Jobs, pays attention to the "green" aspect of building the iPhone, iPad and Mac. Under him, the company began to think more about the Chinese workers and to do even more in order not to pollute our already not too clean world.

Lobbying

For the sake of their goals, the Cupertinos are actively working with legislators. They try to "promote" both social issues that are important to Tim Cook and things necessary for the company's business (for example, tax holidays and duty-free return of capital from offshore companies in the United States). It turns out in different ways - but before, there was much less activity on the "undercover" front anyway.

Respect for shareholders

For the sake of the holders of its own securities, Apple decided to part with $ 200 billion dollars - they went to buy back shares from their current owners. Moreover, this money was even taken on credit (Apple does not want to import its "cash" into the US, because this money will have to pay a decent tax). Would Steve Jobs do this ? You're laughing!

See also:

• 5 things Apple would never have done under Steve Jobs
• Tim Cook spoke about his attitude towards Steve Jobs and his personal life.
• With the iPhone 6s, Tim Cook has released more iPhones than Steve Jobs.
• How many women and ethnic minorities work at Apple, Microsoft, Google, Facebook?
• Tim Cook and His Apple Management Philosophy.
• Tim Cook topped the list of the most influential gay men in the United States.