Are you thinking which iPhone to buy: 16 or 64 gigabytes? And somewhere in Cupertino, Tim Cook really wants the choice to be made in favor of 64 gigs! Why?
Because Apple earns much more if you spend the extra $ 100 (in Russia - 9 thousand rubles). But what is there - almost all this money falls into the pocket of the Cupertinians!
Wayne Lam, an analyst at research firm IHS Technology, also gives specific numbers. The 64GB model costs Apple just $ 12 more to produce than the 16GB version, he said. But the company is selling the 64GB iPhone 6s for $ 100 more!
Yes, you understood everything correctly - Apple's profit from the sale of not a 16-gigabyte, but a 64-gigabyte iPhone immediately grows by $ 88 (!). On the empty place.
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It is not yet clear whether what has been said is also relevant for the new iPhone SE smartphone with its two versions - 16 and 64 gigabytes. It will be possible to accurately judge this in a week or two, when the new product goes on sale, iFixit will analyze it, and analysts will determine the cost of the components. But something suggests that in the case of SE, history will repeat itself again …
According to Lam, Apple has been using this product strategy for years to increase its revenue from iPhone sales. The iPhone, which BusinessInsider columnist Henry Blodgett called "the magic machine for profit."
What does Apple think about this story? The company, as usual, did not comment on what it didn’t like. It remains to recall one of last year's interviews with Tim Cook. In his words, the real costs of producing apple technology are much higher:
Other well-known smartphone manufacturers - Samsung, LG, HTC, etc. - offer basic versions of their flagships with a 32 GB data drive. Is Apple cheating on the consumer? Lam immediately notes that not all manufacturers have the same strategy as Apple. Cupertinos, first of all, offer their customers only ready-made hardware, so the comparison is not entirely correct. For example, Samsung is a vertically integrated company, the Koreans produce their own components (displays, memory, etc.) and can offer cheaper solutions.
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