2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
The New York Times published an interesting article by Fred Vogelstein under the intriguing title "And then Steve said: Let the iPhone appear." It contains hitherto little-known facts about the difficulties faced by Apple engineers, who were instructed to implement Jobs's incredible idea.
For example, such a fact - Andy Grignon, who was responsible for the development of the antenna of the future smartphone, actively argued with the guru, proving that radio waves do not pass through metal. And, therefore, creating a working phone the way Steve Jobs and designer Jonathan Ive imagine it is simply impossible. “He won't ring” - today it sounds like an anecdote, but it was from such pieces that the technological miracle, later called the iPhone, was formed.
A beautiful brick is what the iPhone was, invented by the joint efforts of Apple's chief designer and its founder. As Phil Kearney, an engineer who retired from Apple in 2008, said, all these creative individuals from related departments last encountered a science called physics in 8th grade. And really savvy technological specialists could not explain to them that the metal case shields the signal and this is an axiom in the field of radio electronics. You can't make radio waves fly through metal, which Steve and Johnnywith naive eyes they answered - and you make such a small gap through which they will get out. Artists, dreamers, innovators - with their ideas, they brought designers and engineers to white heat.
Steve Jobs and Johnny Ive
In addition, Steve Jobs was a very difficult person, there was no room for sentiment towards employees in his method of work. An incredibly tense atmosphere, moral pressure, the undeniable word of the bosses - the future iPhone and especially iOS were created in an extremely dramatic environment. The notion of a deadline for various stages of the project hung like a sword of Damocles, and often employees broke down, spontaneously quitting work and going to hell for a few days. Once the director of the iOS design department, Kim Vorrath, slammed the door in their hearts with such force that they tried to cope with the distorted structure from the impact for more than an hour. As Andy Grignon says, we stood, looked at her and realized that it was kind of funny, but at the same time we thought “how did everything get enough”.
The most interesting story given in this article is probably the story of that terrible night back in 2007, on the eve of the iPhone presentation. The engineers, along with other Apple employees, settled in a nearby hotel and at 10 am had to go to the event in a friendly crowd. No anticipation of triumph - the night passed in horror with the thought of how things would go awry for technical reasons. The incredibly sophisticated gadget is being demonstrated for the first time in the world, in the live action format, so beloved by Steve Jobs - and everything should work on the first try and without any delay.
This is a curse for any engineer who finds it very difficult to understand why unnecessary risk is needed when most of the similar events in Silicon Valley are held in a much more conservative style and with equal success. But the bosses give the order and they don't care how you will solve the problem of unexpected missing Internet access or interference with wireless communication in the hall. To the credit of Apple employees, there were no really annoying incidents at any presentation. But after all, almost no one knows what it cost those who remained behind the scenes.
For everyone who is familiar with the English language, we recommend reading the entire article by Fred Vogelstein, this will help you understand what is really behind the release of each new product of the Cupertin company and its competitors. And it will be good material for thought on the second anniversary of the death of Steve Jobs (October 5, 2011).
- Jobs: Empire of temptation. Facts versus fiction.
- The evolution of the iPhone: how Apple smartphones have changed (infographic).
- A photo of Apple's first smartwatch, designed back in 1985.
- Learn more about Apple's “color” strategy.
- All articles from the cycle "Apple Story".
IPhone (iPad) makes it easy to organize events with the handy Calendar app, whether it's a party, holiday, or work event.After you add the dates you want to the Calendar app on iPhone (iPad), you can share them with a family member, friend, or partner
Of course, if Marty Cooper were not primarily a talented artist, no one would have paid attention to his black and white drawn characters. On the other hand, without even adopting modern technologies, he creates wonderful examples of artistic augmented reality
The iPhone 6, like its larger counterpart, the iPhone 6 Plus, can shoot video at 240 frames per second with continuous autofocus on the subject. The result obtained inspires the owners of the "magic tool" and provokes to create again and again
Tuesday, Cupertino, a special presentation event for new models of smartphones from Apple, Tim Cook holds the floor. “Previously, when releasing a new iPhone model, we always lowered the price of the old version a little to make it even more affordable for millions. B
After seeing the concept of a holographic keyboard for the iPhone 5 from Aatma Studio, many decided that Apple was developing something similar. Even the FOX news department mentioned this in one of its newscasts. However, software student Florian Croutley of the University of London was able to develop a mobile application that allows a similar keyboard to be used on a new smartphone