2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
Former Apple PR Director Natalie Kerris (now on Twitter) shared an interesting YouTube video. The video is a selection of unusual situations at the presentations of the "apple" company: sometimes everything did not go the way Steve Jobs wanted, and he just boils with indignation. True, he does it with a sense of humor inherent only in him.
Doesn't turn on
At Apple presentations, everything usually goes smoothly - probably because the Cupertinians learned the lesson of 2001 very well. Then at the Macworld Expo New York, Steve Jobs went out to the public to talk about the new feature of Mac OS X 10.1 - Image Capture. To demonstrate the new function, he tried to connect a camera to the G4 laptop, but for some reason it did not turn on.
Apple marketer Ken Bereskin came to Steve's aid - the guy started shouting instructions for Jobs right from the audience. But nothing helped - and the angry Apple CEO threw the ill-fated camera at the assistant, adding: "Let's give it to the specialist, maybe he can turn it on." The impact on the floor caused the batteries to fly out of the case, and the Image Capture demo failed. By the way, the function is still present in OS X.
RELATED TO: Photo of Jobs, Wozniak, Cook, Gates, Schmidt, Ballmer in his youth.
In 2010, at WWDC at the Moscone Center (San Francisco), Steve Jobs unveiled the iPhone 4 and the iOS 4 operating system. Suddenly, his demo refused to open a new page. It was not the Apple developers who were to blame for the failure, but the journalists - as it turned out later, 570 (!) Devices were working in the hall via Wi-Fi, which “ate up” the entire wireless Internet.
Steve was polite at first - he joked that everyone could help if they just turned off the wireless connection on their device. After 20 minutes, Steve said that Apple was unable to cope with the problem, and offered the audience two options: either he shows how the new system behaves in operation, or not. When the audience asked for a demonstration of the new features, Jobs unexpectedly demanded that all Wi-Fi-Mayfai consumers unplug their laptops and put them on the floor, and then see if a neighbor did the same. Of course, not everyone did it, so Steve continued the fun: so, he said that he had enough time. The journalists laughed, but the Wi-Fi was turned off very reluctantly.
How did you get it
In one of his interviews, Jobs raised the topic of developers offended by Apple. It's no secret that App Store censors are very strict and don't let every app into the store. According to Steve, some of the failures are due to suspicious programs - using unpublished APIs, claiming one type of activity and in fact doing another, and so on. The authors of such programs, Jobs was indignant, are very fond of publishing in the press and writing about pressure on them. Apple itself (although it clearly wants to) does not do this:
I can't see anything from your flashes anymore
At one of the presentations in the late 90s. photographers literally blinded Jobs with countless flashes of their powerful cameras. Steve endured, but in the end he could not resist:
Similar situations happened at least twice more - Steve's eyes over the years have not become accustomed to flashes.
ON THE TOPIC: The whole life of Steve Jobs in infographics.
Turn off your phones
Once, journalists ignorant of the rules of good manners got Jobs so bad that he reprimanded them. With a smile on his face, Steve said:
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