Steve Jobs Has Personally Read And Endorsed Every Apple Press Release

Video: Steve Jobs Has Personally Read And Endorsed Every Apple Press Release

2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36

In the 2000s, Apple's PR specialist who wrote press releases could be sure that every creation of his goes through the hands of the arch-strict censor in the person of Steve Jobs. The Harvard Business Review describes what the "correct" press release looked like according to the Apple founder.

First of all, Jobs demanded that PR people write simply and clearly - if the draft was written in abstruse language, Steve simply wrapped it up. Former Apple public relations specialist Cameron Craig has this to say about it:

Here are some useful tips "on the topic" from a specialist with 10 years of experience at Apple:

Don't spam journalists;
Conduct briefings before providing access to leaders;
Refuse journalists to fulfill requests that make no sense;
Work with a small number of publications. Apple, according to Craig, has worked with only 5-10 reputable media outlets.

And what about Tim Cook ? We don't know that - Craig left the company before Apple had a new CEO. The full text of a post by a former Apple PR specialist, which will surely be of interest to everyone working in this industry, is available here.

How To Learn To Read 5 Times Faster And Memorize What You Read Better

Reading is one of the most important human skills. And … unfortunately, undeservedly forgotten in recent years. We "scan" the texts, and do not read them in the full sense of the word - and remember badly what we saw. And according to statistics, one in four American adults in 2016 did not pick up a book at all

12 Books Steve Jobs Could Recommend Everyone Read

According to American Buddhists, the late guru has now reincarnated as a "heavenly warrior-philosopher", having earned this status by his deeds. This is not surprising, because he was inspired mainly by works in which the perseverance and strength of one person is opposed to the difficulties of a world scale

Almost Every IPhone In The World Is Encrypted, And Almost Every Android Device Is Not

Fragmentation is one of the most pressing problems in Android. With the vast array of devices running on this platform, it is difficult for developers to create applications that work equally well on all variants. Fragmentation not only causes inconvenience to users, but also poses a threat to the security of their data

Tim Cook Personally Apologizes For Racist Incident At Australian Apple Store

Tim Cook did not shift the responsibility for the scandalous incident onto the shoulders of the administration of the Melbourne Apple Store - instead, he published two messages. In the first, the top manager repented of what had happened on behalf of the entire brand, the second is an open memorandum to all employees of the company with reminders and clarifications on what position Apple should adhere to

Apple Watch Has Every Chance Of Conquering The Chinese Luxury Goods Market

Apple products are often purchased not only for personal use, but also as a gift. Interestingly, Apple gadgets in China are even more popular than world famous fashion brands like Gucci and Chanel.According to Hurun specialists, high-income Chinese residents are waiting for the Apple Watch release