2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
On Tuesday, January 26, in a conference call on Apple's earnings, CEO Tim Cook confirmed that the second quarter of this year is expected to be the first decline in iPhone sales since 2007. This is possible if less than 61.2 million smartphones are sold in the first quarter.
According to forecasts of Apple experts, the company's revenue in the second quarter of 2016 will be about $ 50- $ 53 billion. Recall that in the same period of 2015 this figure reached $ 58 billion. Since 2003, for 50 quarters of the company's revenues strictly growing, that is This year will see the first fall in Apple's revenue in 13 years.
One of the main negative factors is fluctuations in foreign exchange rates. The company makes 66% of all transactions abroad, and every $ 100 earned by it in the last quarter of 2015 is now equal to $ 85 at the rate.
Previously, analysts had already predicted the first decline in iPhone sales in the second quarter of 2016. According to some forecasts, the number of shipments of the iPhone 6s and iPhone 6s Plus will not surpass the iPhone 6 and iPhone 6s Plus.
The growth in sales of Apple smartphones in the first quarter of 2016 slowed down and became the smallest since 2007. Despite the fact that Apple sold a record 74.8 million iPhones, this figure exceeds last year by only 300 thousand.
Be that as it may, Tim Cook does not give up hope. According to him, 60% of iPhone owners released before 2014 did not buy newer versions, which means there is a high probability that sooner or later they will. Even if the company's revenue turns out to be in the projected $ 45- $ 50, per unit of product, this figure is still much higher than that of many other companies.
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