Apple Reported For The II Financial Quarter Of 2016: Falling Indicators Of Everything And Everyone

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Video: Apple Reported For The II Financial Quarter Of 2016: Falling Indicators Of Everything And Everyone

Video: Apple Reported For The II Financial Quarter Of 2016: Falling Indicators Of Everything And Everyone
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Apple Reported For The II Financial Quarter Of 2016: Falling Indicators Of Everything And Everyone
Apple Reported For The II Financial Quarter Of 2016: Falling Indicators Of Everything And Everyone
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Apple has released its financial statements for the second fiscal quarter 2016 (first calendar quarter 2016). According to the document, in the second financial quarter, the corporation earned $ 50.6 billion, of which net profit was $ 10.5 billion.

Apple rain
Apple rain

For comparison, last year Apple's revenue was recorded at $ 58 billion, and net income - $ 13.6 billion. As expected, the results of the second financial quarter showed a decrease in the company's profits for the first time in 13 years (since 2003).

Apple Quarterly Profits:

Apple profit
Apple profit

The tech giant's gross quarterly income was 39.4%, slightly below the figure for the same period last year (40.8%). Most of the company's revenue came from international sales (67%). Apple has approved an increase in its quarterly dividend from $ 0.52 to $ 0.57 per share, according to the report. Payments are scheduled for May 12, 2016 for all those who were among the shareholders as of May 9 this year. The company currently has accumulated nearly $ 233 billion in cash and marketable securities, the report says. In the second fiscal quarter of 2016, Apple sold 51.1 million iPhones, which is 10 million less (!!!) devices than last year (61.2 million).

iPhone sales
iPhone sales

Mac sales were recorded at 4.03 million units versus 4.56 million computers in the same quarter last year. The same situation has developed with the iPad - in the second financial quarter of 2016, Cupertinos managed to sell 10.25 million devices, while last year this figure was 12.6 million.

Apple Quarterly Revenue by Product Category

Apple sales by category
Apple sales by category

The drop in iPhone sales occurred in all global markets, but this was especially noticeable in China (-26%) and the United States (-10%).

15 highlights from Apple's online conference

1. Tim Cook: “It was a difficult quarter for the company”;

2. Apple has accumulated $ 232.9 billion in cash and marketable securities;

3. Apple expanded its capital return program by four quarters and $ 50 billion. In total, the company will pay out $ 250 billion;

4. For four quarters, Cupertinos acquired 15 companies and continue to be in search; five. Apple Music has 13 million paying subscribers;

6. Income from Apple services (iTunes, etc.) grew by 20% to $ 6 billion;

7. Apple Pay is already available in more than 10 million locations, of which 2.5 million are located in the United States;

eight. Tim Cook: “Demand for iPhone SE exceeds supply, but we are working in this direction”;

nine. The iPhone 6s has a longer refresh cycle than the iPhone 5s two years ago, but shorter than the iPhone 6

ten. 95% of users are loyal to the iPhone (this is the highest indicator among smartphones);

eleven. More users switched from Android to iOS than in any other three-month period;

12. Tim Cook: “We are satisfied with the success of the Apple Watch, they have a great future”;

13. Apple Watch increased revenue from Other Products by 30%;

fourteen. 94% of Apple Watch owners are satisfied with the work and functionality of the device;

fifteen. Tim Cook: "With the release of the iPad Pro, we expect the best iPad sales in more than two years in the June quarter."

See also:

  • Apple Watch revenue was $ 1.5 billion higher than Rolex's.
  • How to distinguish an original Lightning cable from a Chinese counterfeit.
  • How to quickly call the last dialed number from iPhone.

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