2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-06-01 01:17
June 29, 2017 will mark 10 years since the start of sales of the very first iPhone - iPhone 2G. Today it is obvious that the "apple" smartphone has radically changed both our life and the fate of its creators from Apple. This is how it looks in numbers.
Over the first ten years of its life, the iPhone became one of the best-selling goods in history - to date, Apple has sold about 1.2 billion smartphones, having received $ 740 billion in revenue for them. IPhone sales took Steve Jobs' corporation to the business Olympus and made it the most expensive public company in the world.
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Three slides that perfectly explain the importance of the iPhone to Apple and the world:
iPhone is one of the best-selling products in history
The graph below shows the level of sales of the Apple iPhone since launch, compared to the most popular products in the world - Barbie doll, Sony PlayStation and Nintendo Game Boy game consoles, Zippo lighter, Rubik's cube, Sony Walkman player, Toyota Corolla:
An amazing fact - more "apple" smartphones have been sold than much cheaper and seemingly more popular Barbie dolls.
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Share of iPhone in Apple's revenue structure
In 2006, the revenues of the "apple" corporation were distributed fairly evenly - iPods and Mac computers brought Apple about 40 percent of revenue, the rest came from "Other" - sales of music through iTunes, Apple Care guarantees and accessories. A year after the launch of the iPhone, it accounted for only 0.5% (as you know, the market prospects of the first Apple smartphone were very skeptical about many analysts and competitors, for example, Steve Ballmer of Microsoft). But already in 2012, the iPhone was generating every second dollar, and in 2016 Apple began to be called a "one-product company", because the smartphone accounted for 63.4% of revenues. Please note - today Mac only brings Apple every 10th dollar.
Note: In 2012 and 2012, the Other category included a percentage of app sales through the App Store and Apple TV. In 2016, Apple also included Watch sales, Pay revenues, and Beats earbuds. Percentages for all categories may not go up to 100% due to rounding.
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The launch of the iPhone led to the fact that Apple grew record-breaking in absolutely all directions
For example, in 2006 only 18,000 people worked for Steve Jobs, while in 2016 Tim Cook had 116,000 employees. The area of the headquarters in ten years has grown from 631.7 thousand square meters. m up to 2.7 million sq. m., sales - from $ 19.32 billion to $ 215.64 billion, net profit - from $ 1.9 billion to $ 45.69 billion, cash reserves - from $ 6.39 billion to $ 237.59 billion, sales in the Asia-Pacific region, including China - from $ 1.35 billion to $ 48.49 billion, gross profit - from 29 to 39.1%, investments in research and development - from $ 0.71 billion to $ 10.04 billion.
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