OK Go's Video For "The One Moment" Just 4 Seconds Exploded The Internet

2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36

The OK Go team, created back in 1998, was quite popular in America and Britain at the beginning of the 2000s. The group was regularly invited to various television and radio shows, took an active part in politics, wrote tracks for computer games, commercials, sports clubs, etc. But the real world fame came to them thanks to the rapid development of YouTube.

Like any other musician, the founder and frontman of OK Go, Damien Kulash, emphasizes that the primary task for them is to create a high-quality composition, and the video only complements the musical range. Nevertheless, listeners strongly disagree with him - by themselves, OK Go tracks are of little interest to anyone, but the clips are gaining millions of views and tens of thousands of likes on YouTube alone. At the same time, all four solid awards and nominations achieved by the team (Grammy, Grammy Awards of 2012, MTV Europe Music Award of 2006, YouTube Video Awards) were received precisely for creative videos.

RELATED TO: Incredible clips of OK Go, shot with a Mac Pro system.



In early 2016, OK Go shot another video, thanks to which they gained wide popularity among the domestic audience. The video for the song Upside Down & Inside Out was filmed in Russia on board the Il-76MDK military transport, where real zero gravity conditions were created. The video has received 4.5 million views and almost 60 thousand likes.

The report video is an even more interesting composition. In the accelerated mode "a la TimeLapse" it lasts only 4.2 seconds, and during this time more than 300 different events take place on the screen. But when played in slow motion in slow motion, it stretches for the entire duration of The One Moment from the Hungry Ghosts album.

At first glance, it may seem that the idea is rather primitive - exploding containers with paints, bursting balls of water and guitars breaking to pieces with a superimposed soundtrack look impressive, but not for millions of views. In fact, it is not so easy to achieve such an effect. You can see that the entire video was filmed as if with one camera at a time, moving along a previously prepared route inside the pavilion. However, this is not the case, according to Kulash, complex robotic manipulators, several cameras and other equipment were used for filming, and the best specialists were involved in the installation process.

You can watch other clips of OK Go band on this page.

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