2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
In March of this year, Apple launched the rather successful "Shot with iPhone 6" advertising campaign, which featured numerous photos and videos captured by users around the world using Apple's flagship smartphone. Elite Daily decided to add some realism to the videos posted on Apple's website.
For years, the iPhone camera has been criticized by industry reviewers, users and, most often, Android smartphone owners. Cupertino traditionally does not pay attention to numbers and still use 8-megapixel sensors at a time when most competitors have stepped over the resolution of 15 megapixels. Nevertheless, the optics of an apple smartphone in the right hands can create amazing photos and videos, which is demonstrated in the project "Shot with iPhone 6".
In the world of marketing, a successful parody of someone else's advertising campaign can become even more successful than your own full-fledged project, which was partly achieved by the advertisers from Elite Daily. They shot a series of videos, in the style of Shot with iPhone 6, but added a little sequel to each of them.
See also:
- Apple won the Cannes Lions 2015 Grand Prix for the Shot with iPhone 6 campaign.
- Apple has added two new videos to the gallery for the Shot with iPhone 6 ad campaign.
- Apple has unveiled four new Apple Watch commercials.
- "Amazing Apps" is the new iPhone ad.
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