Why Apple Stopped Using The Rainbow Logo

Video: Why Apple Stopped Using The Rainbow Logo

Отличия серверных жестких дисков от десктопных
Video: Why The MacBook's Glowing Apple Logo Was Removed 2023, February
Why Apple Stopped Using The Rainbow Logo
Why Apple Stopped Using The Rainbow Logo
Anonim

They thought of "biting" the apple a long time ago, it was possible to highlight it only decades later, and a number of moral and aesthetic issues of the use of the brand name were solved only at the very turn of the century. Whims of top managers, mistakes of marketers, coincidences - the reasons for the possible redesign of the logo of the Cupertin corporation in the past years were pretty.

Apple rainbow logo
Apple rainbow logo

Objectively - Apple has resorted to changing the appearance of the logo a few times, but thought about it a lot more often. The original version, sample of 1977, looked as grand and chic as what it adorned, one of the first computers smaller than a sleeping headset, plus a personal one.

Apple
Apple

The first Apple logo

The non-standard order of colors of the "rainbow" pattern, glossy and voluminous plastic - for the youth of that era, with not blinked eyes, it resembled an outlandish pebble thrown by the abyss onto the sea shore. Of course, many wanted to have this, and the fact that only a few could afford the Macintosh Classic 2 only exacerbated the craving for the company's products - and Apple was not yet a brand.

It also did not have a solid capitalization, in connection with which designer Rob Janoff developed a simplified version of the logo - to reduce costs. The printing of a type-setting color trademark, taking into account the capabilities of the technologies of those years, cost a pretty penny, monochrome, black or beige versions would be much cheaper. Apple's management, represented by Michael Scott, jokingly called its logo "the most expensive in the world" and this fit into the overall philosophy of the brand now - to create the most innovative, non-trivial. Therefore, they did not abandon the expensive multi-colored logo, deciding not to skimp on the image.

how the apple logo changed
how the apple logo changed

You cannot live forever with revolutionary ideas, having reaped the well-deserved fruits of the first successes, the Cupertinians faced the need for reorganization. Apple began to gravitate towards mass production, a solid company grew from a daring startup, the range expanded - a frivolous rainbow pattern began to resemble a mockery. And from the textured beige plastic of the cases, they switched to the matte black material. It has become costly and simply stupid to stamp cast badges with both light and dark stripes separating the leaf from the apple. Smooth, austere, white logo, design timeless and timeless, for centuries - when it became possible to use the backlight of a laptop screen to indicate a brand name, all doubts about the correctness of this decision have sunk into oblivion.

apple building gold logo
apple building gold logo

But there were a lot of other reasons for the headaches of both designers and marketers - the latter were thrown to the forefront of the intensified competition. Selling the PowerBook, which is far from the cheapest gadget on the market, can only be sold to someone who can be charmed, but not discouraged. And this is exactly what happened - the visual discomfort from the fact that when the lid was open, the logo turned its "face" in the other direction, forcing the user to turn the laptop back and forth in bewilderment. By today's standards, the problem is far-fetched - I sit with my head buried in the screen, so let those around me clearly see what gadget I am using. And they envy. But then this philosophy still had to be “invented”, comprehended and conveyed to the broad masses, so for some time, as an experiment, the logo was put upside down.

PowerBook
PowerBook
macbook air
macbook air

See also:

  • The golden Apple logo was placed inside an apple seed.
  • Logo stories from Apple, Microsoft, Nokia, Xerox, IBM, Canon, Motorola.
  • Why is the Apple logo a bitten apple?
  • How to insert the Apple logo () into text when typing on iPhone or iPad.
  • Why does the Command key on Mac have the "⌘" logo instead of ""?
  • Irina Blok on how the Android logo - the green robot - was created.
  • The colors for iOS 7 are taken from the Apple logo.

Popular by topic

Interesting Articles
Logitech Introduces Wired IPad Keyboard
Read More

Logitech Introduces Wired IPad Keyboard

The company Logitech - leader in the production of various manipulators, has released a keyboard for the iPad, which, according to the manufacturer, is ideal for study.The new product from Logitech can be connected to your device, either using a 30-pin connector or using a Lightning connector

Apple Releases Remote App Update For IOS 7
Read More

Apple Releases Remote App Update For IOS 7

The company Apple released a long-awaited application updates Remote for iPhone and iPad. Note that the program did not receive any new functions, but acquired only a design in the style of iOS 7 and support for iTunes 11.1 .Appendix Remote allows users to manage media library desktop application the iTunes, and Apple's the TV, using the iPhone, iPod touch or iPad

Samsung Galaxy S5 Vs S4 Vs Note 3: Specs Comparison
Read More

Samsung Galaxy S5 Vs S4 Vs Note 3: Specs Comparison

Samsung's most anticipated gadget - the Galaxy S5 smartphone - has finally arrived. The much-touted novelty confirms the expectation of a "soft revolution" compared to last year's Galaxy S4 and Galaxy Note 3.The main innovations in the Samsung Galaxy S5 are: a slightly enlarged display, a fingerprint scanner built right into the home key (just like in the iPhone 5S), moisture and dust repellent properties and a 16 MP camera