Why Apple Stopped Using The Rainbow Logo

Video: Why Apple Stopped Using The Rainbow Logo

Video: Why Apple Stopped Using The Rainbow Logo
Video: Why The MacBook's Glowing Apple Logo Was Removed 2023, June
Why Apple Stopped Using The Rainbow Logo
Why Apple Stopped Using The Rainbow Logo
Anonim

They thought of "biting" the apple a long time ago, it was possible to highlight it only decades later, and a number of moral and aesthetic issues of the use of the brand name were solved only at the very turn of the century. Whims of top managers, mistakes of marketers, coincidences - the reasons for the possible redesign of the logo of the Cupertin corporation in the past years were pretty.

Apple rainbow logo
Apple rainbow logo

Objectively - Apple has resorted to changing the appearance of the logo a few times, but thought about it a lot more often. The original version, sample of 1977, looked as grand and chic as what it adorned, one of the first computers smaller than a sleeping headset, plus a personal one.

Apple
Apple

The first Apple logo

The non-standard order of colors of the "rainbow" pattern, glossy and voluminous plastic - for the youth of that era, with not blinked eyes, it resembled an outlandish pebble thrown by the abyss onto the sea shore. Of course, many wanted to have this, and the fact that only a few could afford the Macintosh Classic 2 only exacerbated the craving for the company's products - and Apple was not yet a brand.

It also did not have a solid capitalization, in connection with which designer Rob Janoff developed a simplified version of the logo - to reduce costs. The printing of a type-setting color trademark, taking into account the capabilities of the technologies of those years, cost a pretty penny, monochrome, black or beige versions would be much cheaper. Apple's management, represented by Michael Scott, jokingly called its logo "the most expensive in the world" and this fit into the overall philosophy of the brand now - to create the most innovative, non-trivial. Therefore, they did not abandon the expensive multi-colored logo, deciding not to skimp on the image.

how the apple logo changed
how the apple logo changed

You cannot live forever with revolutionary ideas, having reaped the well-deserved fruits of the first successes, the Cupertinians faced the need for reorganization. Apple began to gravitate towards mass production, a solid company grew from a daring startup, the range expanded - a frivolous rainbow pattern began to resemble a mockery. And from the textured beige plastic of the cases, they switched to the matte black material. It has become costly and simply stupid to stamp cast badges with both light and dark stripes separating the leaf from the apple. Smooth, austere, white logo, design timeless and timeless, for centuries - when it became possible to use the backlight of a laptop screen to indicate a brand name, all doubts about the correctness of this decision have sunk into oblivion.

apple building gold logo
apple building gold logo

But there were a lot of other reasons for the headaches of both designers and marketers - the latter were thrown to the forefront of the intensified competition. Selling the PowerBook, which is far from the cheapest gadget on the market, can only be sold to someone who can be charmed, but not discouraged. And this is exactly what happened - the visual discomfort from the fact that when the lid was open, the logo turned its "face" in the other direction, forcing the user to turn the laptop back and forth in bewilderment. By today's standards, the problem is far-fetched - I sit with my head buried in the screen, so let those around me clearly see what gadget I am using. And they envy. But then this philosophy still had to be “invented”, comprehended and conveyed to the broad masses, so for some time, as an experiment, the logo was put upside down.

PowerBook
PowerBook
macbook air
macbook air

See also:

  • The golden Apple logo was placed inside an apple seed.
  • Logo stories from Apple, Microsoft, Nokia, Xerox, IBM, Canon, Motorola.
  • Why is the Apple logo a bitten apple?
  • How to insert the Apple logo () into text when typing on iPhone or iPad.
  • Why does the Command key on Mac have the "⌘" logo instead of ""?
  • Irina Blok on how the Android logo - the green robot - was created.
  • The colors for iOS 7 are taken from the Apple logo.

Popular by topic

Interesting Articles
Steve Jobs' Most Famous Tips
Read More

Steve Jobs' Most Famous Tips

Steve Jobs is often called the best CEO. Why? According to people who know him personally, Jobs' management style contradicts almost all theories offered at business universities. If you want to broaden your horizons a little, read the most memorable tips of Steve Jobs, perhaps they will help you to achieve your goals

Wi-Fi Speed Will Double
Read More

Wi-Fi Speed Will Double

802.11ac is the name of the new Wi-Fi standard, which will appear on the market very soon. The Wi-Fi Alliance has announced the certification of a technology that will allow data transfer speeds up to double the speed of the latest 802.11n.Certification of products for the new technology is in full swing, which means that in the very near future we will be able to test it personally

Untethered Jailbreak IOS 6.1.3 / 6.1.5 Using Redsn0w And P0sixspwn (tutorial)
Read More

Untethered Jailbreak IOS 6.1.3 / 6.1.5 Using Redsn0w And P0sixspwn (tutorial)

In Cydia appeared jailbreak package called « p0sixspwn », developed by a hacker iH8sn0w, known burglar iOS. At one time he created the popular Sn0wbreeze and iFaith tools, and now he offers a convenient solution for performing untethered jailbreak under iOS 6.1