
2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
They thought of "biting" the apple a long time ago, it was possible to highlight it only decades later, and a number of moral and aesthetic issues of the use of the brand name were solved only at the very turn of the century. Whims of top managers, mistakes of marketers, coincidences - the reasons for the possible redesign of the logo of the Cupertin corporation in the past years were pretty.

Objectively - Apple has resorted to changing the appearance of the logo a few times, but thought about it a lot more often. The original version, sample of 1977, looked as grand and chic as what it adorned, one of the first computers smaller than a sleeping headset, plus a personal one.

The first Apple logo
The non-standard order of colors of the "rainbow" pattern, glossy and voluminous plastic - for the youth of that era, with not blinked eyes, it resembled an outlandish pebble thrown by the abyss onto the sea shore. Of course, many wanted to have this, and the fact that only a few could afford the Macintosh Classic 2 only exacerbated the craving for the company's products - and Apple was not yet a brand.
It also did not have a solid capitalization, in connection with which designer Rob Janoff developed a simplified version of the logo - to reduce costs. The printing of a type-setting color trademark, taking into account the capabilities of the technologies of those years, cost a pretty penny, monochrome, black or beige versions would be much cheaper. Apple's management, represented by Michael Scott, jokingly called its logo "the most expensive in the world" and this fit into the overall philosophy of the brand now - to create the most innovative, non-trivial. Therefore, they did not abandon the expensive multi-colored logo, deciding not to skimp on the image.

You cannot live forever with revolutionary ideas, having reaped the well-deserved fruits of the first successes, the Cupertinians faced the need for reorganization. Apple began to gravitate towards mass production, a solid company grew from a daring startup, the range expanded - a frivolous rainbow pattern began to resemble a mockery. And from the textured beige plastic of the cases, they switched to the matte black material. It has become costly and simply stupid to stamp cast badges with both light and dark stripes separating the leaf from the apple. Smooth, austere, white logo, design timeless and timeless, for centuries - when it became possible to use the backlight of a laptop screen to indicate a brand name, all doubts about the correctness of this decision have sunk into oblivion.

But there were a lot of other reasons for the headaches of both designers and marketers - the latter were thrown to the forefront of the intensified competition. Selling the PowerBook, which is far from the cheapest gadget on the market, can only be sold to someone who can be charmed, but not discouraged. And this is exactly what happened - the visual discomfort from the fact that when the lid was open, the logo turned its "face" in the other direction, forcing the user to turn the laptop back and forth in bewilderment. By today's standards, the problem is far-fetched - I sit with my head buried in the screen, so let those around me clearly see what gadget I am using. And they envy. But then this philosophy still had to be “invented”, comprehended and conveyed to the broad masses, so for some time, as an experiment, the logo was put upside down.


See also:
- The golden Apple logo was placed inside an apple seed.
- Logo stories from Apple, Microsoft, Nokia, Xerox, IBM, Canon, Motorola.
- Why is the Apple logo a bitten apple?
- How to insert the Apple logo () into text when typing on iPhone or iPad.
- Why does the Command key on Mac have the "⌘" logo instead of ""?
- Irina Blok on how the Android logo - the green robot - was created.
- The colors for iOS 7 are taken from the Apple logo.
Recommended:
Cloudy Camera On IPhone (front Or Main) Or Why Optics Stopped Focusing

The camera is one of the most demanded modules of any modern smartphone, so the problems with it are especially upsetting for users. At the same time, complex electronics and optics are practically not amenable to serious repair, but, fortunately, in most cases, the deterioration of the image quality occurs for easily eliminated reasons
The IPhone Ran Out Of Innovation, Or Why Competitors Stopped Copying The Apple Smartphone

Mobile World Congress in Barcelona ends. Bets have been made - almost all major Android manufacturers have shown their flagship devices for the current year. And - an amazing thing! - none of them are created in the image and likeness of the iPhone 6s
Apple Stopped Signing IOS 9.0.2. Rollback From IOS 9.1 Is No Longer Possible

For a little over a week, users who installed the iOS 9.1 update on their iPhones, iPads and iPod Touch had the opportunity to rollback to the previous version of the iOS 9.0.2 mobile operating system, but now downgrading is not possible.This policy of Apple is familiar to owners of iDevices - after making sure that the next update is stable, the company stops signing digital certificates for installing previous versions
Apple's Original Rainbow Logo Is Up For Auction

Between 1993 and 1997, a brightly painted styrofoam and fiberglass structure adorned the east wall of the 3rd Wing of the Infinite Loop in Cupertino. And she regularly pointed everyone passing on Highway 280 to the location of Apple's headquarters
Downgrade From IOS 8 Is No Longer Possible, Apple Stopped Signing IOS 7.1.2

Yesterday, in parallel with the release of the iOS 8.0.2 patch, Apple stopped signing the latest version of the iOS 7.1.2 operating system, thereby closing the window for downgrade (rollback) of the mobile platform. From now on, users who have installed iOS 8 will no longer be able to return to the previous generation of the OS