2023 Author: Gordon Kinson | [email protected]. Last modified: 2023-11-26 08:36
Photos and videos taken on iPhone as part of the Shot with iPhone promo campaign and the iPhone Photography Awards will impress no one. Delighted with what they saw, users buy Apple smartphones … and quickly realize that they themselves cannot shoot as beautifully. What's the matter?
No, of course, Apple is not fooling anyone - the iPhone camera is really used for shooting, and not some kind of movie camera with the “Pro” prefix. But if you take a closer look at the tiny subtitles that accompany the Shot on iPhone commercials, you'll notice the suggestive " Additional equipment and software used." Translated from English, this means "Filmed using additional hardware and software."
What are these "additional hardware and software"? Apple uses an arsenal of tools to make your Shot with iPhone photos and videos really beautiful. These include steadicams, lenses and tripods, and accessories are quite expensive - from several thousand dollars and up.
Related video from renowned IT blogger and photographer Marquez Brownlee:
In reality, the opposite effect is achieved. Formally, there is nothing to complain about - the content was filmed on the iPhone, and the use of additional equipment is warned (albeit in small letters).
And even the most loyal fans of Apple probably realize that such "cinematic" content cannot be done with an "Apple" smartphone. But the sediment, as they say, still remained.
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